There’s been a lot of talk about blogging in my feed on Threads. Do it. Don’t do it. It’s too late. It’s never too early.
There are so many opinions on blogs, I’d love to see a blog post about it (ahem.) But so far, I’ve only seen social media posts. This is why when I see the “this is the year for blogging…” I hold my breath.
I’ve been blogging on and off since 1996. Blogging is work. Even when it’s for funsies. But especially if you’re blogging for business and using it as a marketing tool. So if you are considering blogging I’d like to offer my seasoned and unsolicited advice:
If you want to do it: do it.
It’s a creative outlet like no other. It’s a business marketing strategy that has worked since the internet became mainstream. When I can convince clients to blog and they do it… they stand out in their industry.
But like anything else, you must go into it with a plan. And a decision. Will you be blogging for you or blogging for your business? To work in the open and share your process? To sell products or ideas? To just have fun? The right answer is the right answer for you.
Just beginning? Then begin. Embrace the mess. Embrace the unknown. Start. Publish. Share. Repeat.
Seasoned, but starting over? Get organized. Plan. Prepare. (Check out Your Content Empire’s planning system if you want to get really organized.)
A few blogging tips:
- Write for the human reading it. Not a search engine.
- Put “Blog” in your main navigation
- Always date your blog posts
- Make your excerpt, or description, shareable (think Tweetable or Threadable)
- One category per post, lots of tags
- One keyword or keyphrase per post
- Put the keyword in your URL
- Speak to one person. Share one idea. (Per post)
- Add a call to action, such as your newsletter, at the end of every post
- Be original. AI is great for brainstorming. Not authoring.
- Do what you want. It’s your blog!
A few of my favorite tools for your blogging journey:
Blog Publishing Platforms:
- Squarespace – save 10% with code “THEFIERYWELL”
- WordPress
- ConvertKit
- Notion
Blog Writing & Storage Tools:
Planning Your Blog & Content:
- Your Content Empire (very detailed)
- The Fiery Well Yearly Content Planner (very basic)
Support While You Blog
The Coworking Coven – Be supported in your blogging journey with your coven of coworking witches!