1. Perfection rather than iteration
You spend more time working on your entire website, waiting for everything to be perfect, before you tell anyone about it or start making sales, rather than creating a website that you can iterate upon in stages.
2. The platform and not your goal
You’re stuck in where your website should be, rather than what it should do for you and your audience and so you are spending more time in Facebook groups asking for recommendations than working on your business.
3. The price it costs rather than the problem it solves
You’ve chosen a platform and now you need to pay for it. You’re stuck looking at your bank account rather than your watch. You can earn money. You can’t earn time. How much time would an upgrade save you? What could you do with that time?
You’re overthinking your website. Ultimately, you have an idea of what you think a website needs to be, because you’re not focused on what it actually is.
A website is a hub.
It’s what you use to clearly direct your audience to where you want them to go or do next and provide them the proper information to get there. It’s the Grand Central Terminal of your web presence:
- Contact Me
- Join My Membership
- Buy my products
- Find me elsewhere
- Understand what I do
- Signup for my newsletter
- and on…
That’s it. That’s a website.
So why do you overthink and obsess about it and turn it into this big production? Because you’re one of two things:
1. You’re overwhelmed
You’re on how to even get started. You say things like “I understand Instagram better, so I’ll just use it” or “where is the best place to build my website” or “I can’t afford to have a website” or “where do I go to get a dot com?” phase.
2. You’ve started, but now you feel unclear
You’ve started, but now you’re not sure why you’re doing what you’re doing or how to talk about it now that you have to actually put it out there.
So now you’re going to spend more time on your website than any other portion of your business because it’s where you can feel like you’re “doing something”. It’s where you can set yourself up to self-sabotage and confirm the self-bias that “I can’t do this” when you need “an out.”
Which one are you?